In a world where markets move fast and expectations are higher than ever, having the right advisers around you can make all the difference. For listed companies, and those on the path to market, communication isn’t just about issuing an RNS or sending out a press release; it’s about understanding, timing and trust. That’s where St Brides comes in.
From the very beginning, our approach has been simple: to become an extension of our clients’ team. We take the time to understand each business, its people, culture and strategy, so we can anticipate what’s needed, when it’s needed, and how best to deliver it. We’re there in the moments that matter, whether that means preparing for an IPO, managing a fundraising, or navigating a challenge that requires a careful and measured response. But we’re also there for the everyday.
Much of what we do isn’t the big stuff, and that’s often what our clients appreciate most. It might be drafting routine announcements, preparing Q&As, tweaking presentations, updating websites or handling the inevitable last-minute changes that come with listed life. We’re not show ponies who appear only for the big occasions. We’re there every day, week in and week out, helping to keep things running smoothly, ensuring consistency and continuity, and giving our clients the confidence that their corporate communications are always in safe hands.
For many of the small to mid-sized companies we work with, both listed and unlisted, time is one of their scarcest resources. Senior management teams are often incredibly stretched, and having experienced advisers who can take ownership of communications and provide clear, trusted guidance makes a real difference. Our clients value knowing we’re there to lighten the load, to help them stay ahead of potential issues, and to ensure that every message, whether external or internal, is handled with precision and care.
What our clients often tell us they value most is our availability and accessibility. When they pick up the phone or send us an email, they know they’ll reach someone who understands their business inside out and who can offer advice grounded in years of experience.
Collectively, the St Brides senior team has more than 125 years of experience advising companies across a wide range of sectors and market conditions. There’s very little we haven’t encountered before. That depth of knowledge allows us to provide a level of perspective and calm that our clients find reassuring, particularly when they’re navigating periods of change or uncertainty.
Over the years, that way of working has built relationships that go far beyond the typical client–agency model. Many of our clients have been with St Brides for a decade or more. Others who’ve moved on have returned, and some of our greatest advocates are CEOs, Chairmen and Non-Executive Directors who call us in again when they join a new company. They know the value of having advisers who understand the pressures of listed life, who can act as a sounding board for the leadership team, and who they can trust to deliver every time.
Those long-standing relationships often develop into genuine friendships, built on mutual respect, shared experience and a deep understanding of how each other works. That sense of partnership and trust is at the heart of what makes our work so rewarding, and it’s one of the reasons our clients stay with us for so long.
Trust itself is hard-earned. It comes from being consistent, pragmatic and calm under pressure. It comes from giving honest advice, not always what someone wants to hear, but what they need to. And it comes from standing alongside our clients through the ups and downs, providing the reassurance and clarity that investors, analysts and the media demand.
We’re proud that many of our relationships have evolved into genuine partnerships, where our clients see us not only as their PR or IR advisers, but as part of their strategic team. We’re often the first call they make when a new idea’s being discussed or when an issue arises. That’s a responsibility we don’t take lightly.
Ultimately, being a trusted adviser isn’t a label we give ourselves; it’s one we have to earn every single day. It means showing up, being available, and delivering sound, thoughtful advice that helps companies communicate effectively and with confidence.
At St Brides, that’s what we strive for: to be the people our clients turn to first, because they know we’re already invested in their success.
